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Strategic Training Partners Inc. | Fort Worth, TX

Tired of inconsistent sales results?

Tap into your team's hidden potential with our proven sales performance strategies.

Crash a class

Sales, Leadership, and Customer Service Development

Learn systematic processes to improve your consultative selling, customer service skills, and develop your leadership abilities.

You're successful, but you're tired of doing the majority of the sales work yourself. Transform your team into a powerful sales force that can carry the weight for you!

Trusted Sales Coaching

Sandler Training is trusted in Fort Worth and Dallas. Frank Gustafson—our principle—has more than 35 years of experience in sales and entrepreneurship. We know what it takes to catapult business performance.

Our sales coaching and leadership training is rooted in benchmarking and assessments. We evaluate your team's strengths, weaknesses, and communication styles to create custom solutions designed to speed up your sales process.

Experience Sandler Training

Come crash a class and learn how we create a foundation of sales and leadership skills that you can continue to build on for years to come. If you're interested in attending a complimentary training session, click below.

In The Press

In this 10 minute video, Sandler Training Fort Worth Principle Frank Gustafson is interviewed on the All In program.

Watch to learn:

  • How everyone in your organization is in sales
  • Why Frank chose to get involved in Sandler Training
  • The damage poorly trained salespeople can cause
  • The difference a sales system can make for a business

...and more!


I have known Frank for around 15 years. When I first met Frank I had the privilege of working for him and had a great amount of respect for his management and leadership skills. Most recently I reached out to Frank when I saw he was doing Sandler Sales training to see how he could help the sales team that I now manage. We attended a 4 week class (2 times a week) and I got a lot of solid feedback from my team on what they learned and sharpening some of the tools they already had. I really appreciated the way he lead the class in a very interactive and open way. I would highly recommend using Frank for personal or team training.

Daniel Meuser, Regional Sales Manager, Ooma, Inc.