Skip to main content
Strategic Training Partners Inc. | Fort Worth, TX

Tired of inconsistent sales results?

Tap into your team's hidden potential with our proven sales performance strategies.

Crash a class

Sales, Leadership, and Customer Service Development

Learn systematic processes to improve your consultative selling, customer service skills, and develop your leadership abilities.

You're successful, but you're tired of doing the majority of the sales work yourself. Transform your team into a powerful sales force that can carry the weight for you!

Trusted Sales Coaching

Sandler Training is trusted in Fort Worth and Dallas. Frank Gustafson—our principle—has more than 35 years of experience in sales and entrepreneurship. We know what it takes to catapult business performance.

Our sales coaching and leadership training is rooted in benchmarking and assessments. We evaluate your team's strengths, weaknesses, and communication styles to create custom solutions designed to speed up your sales process.

Experience Sandler Training

Come crash a class and learn how we create a foundation of sales and leadership skills that you can continue to build on for years to come. If you're interested in attending a complimentary training session, click below.

In The Press

In this 10 minute video, Sandler Training Fort Worth Principle Frank Gustafson is interviewed on the All In program.

Watch to learn:

  • How everyone in your organization is in sales
  • Why Frank chose to get involved in Sandler Training
  • The damage poorly trained salespeople can cause
  • The difference a sales system can make for a business

...and more!


I had the opportunity to be part of a training session on the fundamental of Sales concepts, according to Sandler Training lead by Mr. Gustafson. Great topics and Great leader. I appreciated Mr. Gustafson's style as a perfect combination of knowledge and passion, and he presented the sales process in a very structured way. Mr. Gustafson took us by hand presenting the sales process as a communication tool that you can apply in each business activity when dealing with an audience to be influenced to receptive to a new idea, service, product, or other topics. I recommend this training to all the people who want to master their communication skills using the Sandler approach.

Francesco Zana, President, FMZ Engineering, Consultancy LLC