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Strategic Training Partners Inc. | Fort Worth, TX

In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Samuel Hoff

Patti Engineering

Industry: Engineering

Samuel Hoff, Executive Vice President of Sales and Marketing for Patti Engineering, talks about how his company’s sales more than doubled after Sandler sales training. “In 2007, we were a bunch of really good engineers and really bad salespeople; now we’re the same good engineers but we’re a lot smarter about the sales process.” In 2007 the company did a little less than $3 million in business and spent $1.10 for every dollar it made. Last year it did $7.5 million in business and spent 88¢ for every dollar it made. “My personal income is seven times what it was in 2007,” says Hoff. “That’s living proof of the success of Sandler.”

Ken Harris

Health o meter

Industry: Healthcare

Ken Harris is Vice President of Sales and Marketing for Health o meter, which manufactures devices for the medical community. He describes his history with Sandler, which spans 15 years and four companies. “Sandler is the one process I’ve seen that puts customer behaviors and salespeople behaviors together to help the customer in a way that ends up helping the company.” Harris uses a sports analogy to describe the impact of a great system, whether in college sports or sales training: “In a college team, turnover is every four years by definition, yet dynasties exist because they have good systems. Sales is also a skill set that needs to be constantly honed and, for me, Sandler is the only method that provides that level of consistent and intimate training.”

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Roy Cook

Merrill Lynch

Industry: Financial Planning

Roy Cook, who works with Merrill Lynch to help clients strategize their retirement plans, explains his mindset when he started Sandler training. “When I was introduced to Sandler I didn’t think I had any problems,” he says. He did have problems, though, including the lack of a systematic approach to generating new business. “Sandler has a very logical, very cerebral approach to sales. I saw more than 20 percent growth in my business year after year. Some of that I attribute to the market, but a lot of it I attribute to the Sandler process, with me implementing it and working more efficiently.”

Having the chance to be taught and connected with Frank Gustafson has been of tremendous value in my professional career. From all aspects including training on sales with the Sandler Selling System, it has been a pleasure to have Frank as a knowledgeable mentor. I highly recommend Frank as a teacher and professional contact in many aspects of a professional's life.

Brandon Skinner, Engineered Salinity - ESal

I had the privilege of working with Frank at Ulrich Barn Builders. As a leader he is top notch. He is very passionate about make sure results happen. He is a not afraid to get in the mix with his team and roll up his sleeves and get it done. He is an avid learner and he is always challenging his team to do the same thing. He is very comfortable in front of large groups or one on one settings. I consider myself blessed to have worked with Frank and have him as a person to brainstorm and collaborate with on projects I have going.

Charles Sarver, Director, Tracom

I cannot say enough about the level of professionalism, experience, and partnership he brings to his clients. He is truly invested in his clients' success and has on many occasions gone above and beyond to help them achieve the results they desire. If you're looking to "check the box" on training... Frank likely isn't your guy. If you are looking to truly improve yourself, your sales, or your leadership and are willing to put in the work alongside someone who will go the extra mile to support your growth - call Frank.

Dan Storm, Sales Director (Off Road Vehicles) at Polaris Inc.

I have known Frank for around 15 years. When I first met Frank I had the privilege of working for him and had a great amount of respect for his management and leadership skills. Most recently I reached out to Frank when I saw he was doing Sandler Sales training to see how he could help the sales team that I now manage. We attended a 4 week class (2 times a week) and I got a lot of solid feedback from my team on what they learned and sharpening some of the tools they already had. I really appreciated the way he lead the class in a very interactive and open way. I would highly recommend using Frank for personal or team training.

Daniel Meuser, Regional Sales Manager, Ooma, Inc.

As a new Customer Success Executive familiar with Sandler Selling Systems I saw the need to bring in a savvy and strategic sales coach. I sampled the Sandler market and met Frank, asked him to help me take a team out of mediocrity into a first-class sales organization understanding the needs of our market. To help find the right people and instill a belief in a sales process and system, through coaching, mentoring, and supporting the sales team. I could always count on Frank to deliver leadership, experience, and thought to all sales challenges the company may have been faced with ~ a great sounding board for success! Frank is one of the few sales leaders I would welcome his call any time!

Ed Manning, Major Account Executive, Birkman

I had the opportunity to be part of a training session on the fundamental of Sales concepts, according to Sandler Training lead by Mr. Gustafson. Great topics and Great leader. I appreciated Mr. Gustafson's style as a perfect combination of knowledge and passion, and he presented the sales process in a very structured way. Mr. Gustafson took us by hand presenting the sales process as a communication tool that you can apply in each business activity when dealing with an audience to be influenced to receptive to a new idea, service, product, or other topics. I recommend this training to all the people who want to master their communication skills using the Sandler approach.

Francesco Zana, President, FMZ Engineering, Consultancy LLC

There are trainers and coaches who just go through the motions waiting for the day to end. Then, there are people like Frank Gustafson.

Frank cares about your success. I've seen him with rooms full of people and with individuals, and it's always been clear to me that Frank is all about the goals of the people around him.

When you're ready to quit struggling with your sales and start closing on new clients, Frank is the man to call.

Jeff Klein, Business Speaking Sherpa

I cannot say enough good things about Frank both personally and professionally from my experience with his sales training for our staff. I received great feedback from our team on the training and insight they received, and the Sandler Training method can be utilized in any industry as our team was able to directly implement points taken from each class. From strategies, prospecting, planning, engaging customers, and much more, our team was able to benefit greatly during the pandemic when new sales opportunities were very slim.

Jordan Braswell, Managing Partner at Jorstan Transportation

Frank's passion to think outside the box and encourage the team is infectious. I was highly motivated by his style. I appreciated his tenacity as a leader knowing that true success only comes by leading from the heart.

Kristie "She-Shed" Barnes, Ulrich Barn Builders Of California, Inc.

I've worked with a lot of sales trainers in the past, but none have been more effective or as fun to work with than Frank Gustafson. Frank has not only helped us implement a more structured and effective approach to selling, but he's also provided us with actionable techniques for sustainable success. I highly recommend Frank for individuals and teams looking to increase sales performance.

Mark McIntosh,

I have known Frank for over 10 years. He is a focused individual passionate about helping people. Frank gives what it takes to make a significant difference in people's lives. He loves life to the max.

Randy Dirks, Bethany International

Frank earns trust by taking responsibility, being accessible, and providing positive encouragement. Because of the trust he earns, he is an effective leader.

Richard Miller, AFG Rentals, LLC

Frank is the epitome of selfless leadership. He is always in the mindset of giving without expecting anything in return.

I regularly consult with Frank on issues of business and life and his guidance has always paid huge dividends.

His passion for leadership and transformational growth is evident in everything that he does; anyone who uses Frank for coaching, speaking, or consulting is in for an authentic, transformative experience.

I highly recommend Frank to anyone interested in becoming a better leader.

Richard Rierson, Dose of Leadership LLC

Great Sales Training! I have been taking sales training from Frank Gustafson all year and my results show that the Sandler Selling System works! Frank does a great job of teaching and challenging our classmates to create and follow systems that make all of us better. I highly recommend you meet with Franks and see how he can help your entire company drive a vibrant sales process.

Robert Hunt, Renaissance Executive Forums

What can I say? Frank is one of the most dynamic leaders I know. His people skills is so genuine and personable that he's always able to keep his team on track in a collaborative goal. "Success" is the first word I can think to describe Frank simply because he never stops until he succeeds. He's truly one of a kind and brings a unique asset to any company simply because he has a special way in getting the job done to completion while keeping a positive attitude.

When it comes to sales, his tenacious spirit is what I admire the most and his fun-likable as well as motivating spirit is why I would always recommend Frank Gustafson to any organization!

Sharri A. L. Abii, MBA

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