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Strategic Training Partners Inc. | Fort Worth, TX


We help successful clients with consultative selling, customer service skills, and leadership abilities.

Tired of doing all the work yourself? Want to do less selling and more celebrating?

With our tested and proven sales practices, you can offload that burden and tap your team’s hidden potential.

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Meet Frank Gustafson

Frank Gustafson is principle of Sandler Training by Strategic Training Partners, located between Dallas and Fort Worth. He has over 35 years of experience in sales, leadership, and entrepreneurship.

Frank cut his leadership teeth as a non-commissioned officer in the US Marine Corps, where they train leaders to lead leaders. Due to his extensive experience, Frank can see business operations through the eyes of an owner, a sales leader, and a salesperson. He uses this insight to create effective training solutions tailored to each business’s unique needs.

Frank started his Sandler Training journey because he is passionate about helping people take their personal and professional lives to the next level. He is a husband, a father, and a grandfather.

Connect with Sandler Training | Fort Worth and Dallas

Sandler sales training and sales coaching is conveniently available just 1.5 miles east of downtown Fort Worth. We are between Dallas and Fort Worth, right off I-30.

Phone: 817-900-6962

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Our Clients

Sandler's fully customizable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and many others, and include small to mid-sized through large organizations

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Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.


Industry Recognition

Sandler has been recognized with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

Explore some of today's top-performing programs to see if we're a fit for you.

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The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to comment on our posts and to pass them on to your colleagues.