March 2, 2021 by Frank Gustafson in Sales Process
Do you know what is absolutely, positively, hands down... the best type of lead that you could ever get?
A referral!
Here are 7 reasons why you're not getting them.
- You don't ask for them
- You are not specific enough
- You rescue your strategic alliance partners, you let them off the hook
- You don't set the expectation for referrals and introductions
- You don't GIVE so you don't GET
- You make it about YOU, not the refer-ee
- You don't prepare
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