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Strategic Training Partners Inc. | Fort Worth, TX

Frank Gustafson

He was demonstrating the process for mastering a subject. This particular subject was sales, which happens to be one of my favorites. But this process will work with anything that you decide to master.

Fractional sales leadership is a solution for small to mid-sized businesses that are looking for low risk, economical help with sales leadership. If you are considering the solution, ask yourself these important questions before you proceed.

The word "meeting" brings out a chemical reaction in people. It's either a positive or a negative reaction. Do your meetings cause the release of serotonin, or cortisol? I choose serotonin!

I saw a quote that said, “If you think it’s expensive to hire a professional, wait until you hire an amateur.”

Hiring salespeople is not for the faint at heart. It takes work and not just by the HR department.

David Mattson's new book Scaling Sales Success is a must read for all sales leaders and owners who have salespeople reporting to them.  Have a look.

Obviously, I am biased here. I believe in sales training (done right). However, there are lots of reasons that sales training will not work. Let me share FIVE that come to mind. Can you relate to any of these?

Do you know what is absolutely, positively, hands down... the best type of lead that you could ever get?  Here are 7 reasons why you're not getting them.

Are you and your team speaking the same language?

I find that many sales teams have a common issue... they don't have a common process.

Why would you even want to set goals after what happened in 2020?  Fair questions… I guess the answer might be… if you don’t have a plan of your own, you are automatically subject to the goals and plans of others. Who would want to live like that? Zig Ziglar would call you a “wandering generality”.  But how?

Several years ago, I owned an electronics recycling business. We were small but we were doing some things that our competition was not, and we were winning in the marketplace.

As the business grew, I felt the need to seek out and obtain a few very high-level certifications. These were related to process; how we operated and demonstrate our commitment to environmentally sound practices. An investment that certainly paid dividends!

But… what about SALES?